11 STEPS TO GETTING WHAT YOU WANT: Persuasion and Influence in the 21st Century

Many people are either uneasy or actually afraid of influencing or trying to persuade others on a range of topics. Helps the reader overcome fear and uneasiness when it comes to persuading others to alter their behaviors or beliefs by offering scientifically proven communication strategies and tactics with sample "scripts" that can easily be altered for various situations.