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MARKETING MICHELIN: Advertising & Cultural Identity in Twentieth-Century France
Explore a provocative history of the company and its innovative advertising campaigns between 1898, when Bibendum--the company's iconic "Michelin Man"--was first introduced, to 1940, when France fell to the Nazis and the company's top executive, Edouard Michelin, died. Illus.
Format: Hardbound
Pages: 356
Publisher: Johns Hopkins
ISBN: 9780801866517
Item #: 9081445
Published at $56.00
Your Price
$6.95
(Save $49.05)
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