THE BEATLES ARE COMING! The Birth of Beatlemania in America

Covers the Beatles first visit to the United States and the events leading up to the group's arrival on February 7, 1964. It is the most thorough and accurate work published on how Beatlemania evolved in America. Details why Capitol Records turned down the Beatles four times before agreeing to release their records, and the two small companies who issued the group's records without success in 1963. Fully illustrated, many in color.